Star Trek: The Animated Series, originally titled Star Trek and The Animated Adventures of Gene Roddenberry's Star Trek, continued the voyages of the USS Enterprise following the original live-action show. NBC's interest in reviving Star Trek came after they discovered, through their updated Nielsen rating system, that the original series had actually been one of their most successful shows, particularly with their coveted male 18-45 demographic. This realization came too late, as Paramount had already cleared out most production assets, making a live-action revival cost-prohibitive at approximately $750,000. Instead, NBC commissioned an animated version.
