Trick-or-treating is one of the main traditions of Halloween. It has become socially expected that if one lives in a neighborhood with children one should purchase treats in preparation for trick-or-treaters. The National Confectioners Association reported in 2005 that 80 percent of adults in the United States planned to give out confectionery to trick-or-treaters, and that 93 percent of children planned to go trick-or-treating.
The practice of dressing up in costumes and begging door to door for treats on holidays goes back to the Middle Ages, and includes Christmas wassailing. Trick-or-treating resembles the late medieval practice of souling, when poor folk would go door to door on Hallowmas (November 1), receiving food in return for prayers for the dead on All Souls Day (November 2). It originated in Ireland and Britain, although similar practices for the souls of the dead were found as far south as Italy. Shakespeare mentions the practice in his comedy The Two Gentlemen of Verona (1593), when Speed accuses his master of "puling [whimpering, whining], like a beggar at Hallowmas."
Yet there is no evidence that souling was ever practiced in North America, and trick-or-treating may have developed in North America independent of any Irish or British antecedent. There is little primary documentation of masking or costuming on Halloween — in Ireland, the UK, or America — before 1900.
The earliest known reference to ritual begging on Halloween in English speaking North America occurs in 1911, when a newspaper in Kingston, Ontario, near the border of upstate New York, reported that it was normal for the smaller children to go street guising (see below) on Halloween between 6 and 7 p.m., visiting shops and neighbors to be rewarded with nuts and candies for their rhymes and songs. Another reference appears, place unknown, in 1915, with a third reference in Chicago in 1920. The thousands of Halloween postcards produced between the turn of the 20th century and the 1920s commonly show children but do not depict trick-or-treating.
Ruth Edna Kelley, in her 1919 history of the holiday, The Book of Hallowe'en, makes no mention of such a custom in the chapter "Hallowe'en in America." It does not seem to have become a widespread practice until the 1930s, with the earliest known use in print of the term "trick or treat" appearing in 1927, and the first use in a national publication occurring in 1939. Thus, although a quarter million Scots-Irish immigrated to America between 1717 and 1770, the Irish Potato Famine brought almost a million immigrants in 1845–1849, and British and Irish immigration to America peaked in the 1880s, ritualized begging on Halloween was virtually unknown in America until generations later.
Trick-or-treating spread from the western United States eastward, stalled by sugar rationing that began in April 1942 during World War II and did not end until June 1947.
Although some popular histories of Halloween have characterized trick-or-treating as an adult invention to rechannel Halloween activities away from vandalism, nothing in the historical record supports this theory. To the contrary, adults, as reported in newspapers from the mid-1930s to the mid-1950s, typically saw it as a form of extortion, with reactions ranging from bemused indulgence to anger.
Likewise, as portrayed on radio shows, children would have to explain what trick-or-treating was to puzzled adults, and not the other way around. Sometimes even the children protested: for Halloween 1948, members of the Madison Square Boys Club in New York City carried a parade banner that read "American Boys Don't Beg."
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