New Advertising Campaign Celebrates Fan-Favorite DC Characters

From DC Comics

New Advertising Campaign Celebrates Fan-Favorite Characters, Top-Notch Talent, Diverse Stories and DC Fans, Declares ‘There’s a Story for YOU’

DC Entertainment revealed a bold new advertising campaign today titled “DC YOU.” The campaign shines a spotlight on the New DC Universe (DCU) line of comic books, and reinforces the company’s commitment to creating a diverse offering of titles – something for everyone.

“With the New DC Universe, there’s a story for every kind of DC Comics fan. There’s a story for YOU,” stated Amit Desai, senior vice president of marketing and global franchise management, DC Entertainment. “The DC Comics slate rolling out this summer truly offers a comic book for everyone and our new advertising campaign – DC YOU – celebrates this bold, new direction.”

Beginning June 3, the new DCU will consist of 24 brand-new series as well as 25 on-going, best selling fan-favorite series, resulting in the most ambitious DC Comics lineup-to-date. Celebrating the new direction of the DC Universe, the DC YOU advertising campaign will focus on four main themes:

Characters – DC Entertainment will highlight its iconic characters, like Batman, Superman and Wonder Woman, as well as popular characters, such as Batgirl, Black Canary, Bizarro, Cyborg and Starfire.
Talent – The campaign will spotlight top writers and artists, as well as emerging fresh voices, who are on board to help create an expansive line of comics that appeals to a broad audience of fans. Comic talent featured in the campaign include Batman’s Scott Snyder and Greg Capullo, Superman’s Gene Luen Yang and John Romita Jr., Justice League’s Geoff Johns and Jason Fabok, Justice League of America’s Bryan Hitch, Black Canary’s Brendon Fletcher and Annie Wu, among many others.
Stories – The campaign will engage the readership, showcasing the diverse range of styles and genres as well as approaches to storytelling across the New DCU through various taglines, such as Are YOU ready to laugh?, Are YOU ready to hashtag this?, and Are YOU ready for the new awesome?
Fans – As the campaign name suggests, the New DCU is first and foremost about our fans and our commitment to creating great stories for all fans. The campaign will celebrate life-long fans as well as those new to comics.
DC YOU will appear in print inserts and ads across DC Entertainment’s physical and digital comic books beginning May 20. Digital ads featuring video content will begin airing June 3 across major online platforms.

The campaign will come to life on the DC Comics website (DCComics.com/DCYOU) and multiple DC Comics social media channels will encourage fans to celebrate and share their DCU via hashtag #DCYOU. And this year’s Comic-Con International San Diego(July 9-12) will bring DC YOU directly to fans in fun and engaging ways.

As part of DC YOU, DC Entertainment will also offer comic book retailers weekly promotional packs filled with collectible items inspired by the New DCU line of comic-books. These items will include posters, masks, temporary tattoos, stickers and are sure to encourage fans to visit their local comic book shop each week.



Comments

Popular posts from this blog

Flashback Friday: Godzilla vs The Gryphon

Skyhigh (TV Series)(2003-2004)

Popular posts from this blog

Sexy Model Bettie Page Notorious Erotic Pin Up Goddess

BETTIE PAGE'S SECRET LIFE AS AN UNDERCOVER OPERATIVE IN 1950S HOLLYWOOD HAS BEEN DECLASSIFIED!

Starcrash (1979)(New World Pictures)

Elvira, Mistress of the Dark Coming To Comics From Dynamite

What Are Celebrities Doing For Halloween? - Part 1

New Toy Tuesday: Godzilla, Star Trek, Star Wars, Daleks and Flying Gamera

BOOM! STUDIOS ANNOUNCES KONG: GODS OF SKULL ISLAND

Flashback Friday: Godzilla vs The Gryphon

Geek-O-Rama: Throwing It All Away

Popular posts from this blog

Sexy Model Bettie Page Notorious Erotic Pin Up Goddess

Hailey Clauson, Ashley Graham and Ronda Rousey A Sports Illustrated Swimsuit First! Three Covers; Three Cover Models

"The Brain That Wouldn't Die" Being Remade In Oregon - First Images

Top of the morning to ye today everyone is a little bit Irish

Notice To Godzilla Fans In Japan

Wonder Woman (1942-1986 1st Series DC) #191, December 1970 Issue - DC Comics

Godzilla 2: First Set Photos ... More Monsters?

UFO - Fighting Aliens In A Super Sexy Future!

What Are Celebrities Doing For Halloween? - Part 1

A Millenial Reviews: ‘Star Trek’ Is a Blatant, Boring Rip-Off of ‘Star Wars’