Sometimes it's the simple things in life that are the most special. On its face, the Baja Fish Taco is a rather simple item. Sustainable, Wild Alaska Pollock, beer-battered by hand and cooked to crispy perfection. Topped with white sauce, mild salsa and cabbage. Served on a warm, stone-ground corn tortilla. That's literally it. Their famous 'Fish Taco Plate' consists of two of those tacos with some tortilla chips and a cup of 'no-fried' pinto beans. It doesn't sound like much, and it really isn't, but man oh man is it one delicious meal.
Before I forget, I have to mention Rubio's amazing Salsa Bar. It doesn't matter whether you like your salsa mild or volcanic hot—there's a style and flavor available for you to savor. Like I said, it's the simple things in life.
There are other fish taco chains in California including Wahoo's Fish Tacos and Chronic Tacos, which also serves a good Baja-inspired taco, but it is Rubio's that owns my taste buds. As you would expect, Rubio's serves much more than just Fish Tacos. I used to have a good friend who swore by their Lobster Burritos, which I don't think they actually offer anymore. She raved and raved about them. Yet I couldn't ever bypass my favorite meal of Fish Tacos to try one. You can't go into a Rubio's and not get Fish Tacos! It just can't be done!
As a college student, Ralph Rubio made regular pilgrimages to Mexico's best beaches to surf, sun and socialize. It was on one of these trips that Ralph sat down at a seaside taqueria and discovered his true love—the fish taco. Several years later, with the help of his entire family, Ralph opened his first Rubio's: a walk-up stand in Mission Bay, San Diego. It was at that humble location that America had its first taste of the fish taco, and soon, they too were hooked.
As word of Ralph's fish tacos spread, so did his business. One restaurant quickly expanded to three, and before long, San Diego's best-kept secret was out. Rubio's started a fish taco phenomenon that swept from coast to coast. Each new restaurant brought not just The Original Fish Taco® recipe, but also Ralph's commitment to fresh, high-quality ingredients—a commitment that has become as synonymous with Rubio's as the taco that made them a coastal favorite.
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