Written By: Ken Hulsey
Source: Comic Book Resources
Chris Mowry of IDW Publishing came up with one hell of a great idea to promote the upcoming release of "Godzilla: Kingdom of Monsters" (formally Godzilla: Monster World), why not create a special variant cover for every comic book retailer who orders more than 500 copies showing their store being stepped on by the monster?
Needless to say the suits at IDW thought Mowry's idea was fantastic and sent the word out to comic book shops around the globe expecting a dozen or so to take them up on their offer. What the publisher didn't expect, however, was that some 70 such retailers would want their comic shop immortalised under the weight of Godzilla's feet.
This gave the art department just a mere two weeks to design the 70 unique covers, which they managed to do just in time to get the books shipped out.
"Godzilla: Kingdom of Monsters" will be IDW's biggest single issue launch ever and in all the issue will feature a grand total of 80 different variant covers, including the exclusive Comic Con version pictured above, which shows IDW and it's employees getting stomped on.
As you probably already know, "Godzilla: Kingdom of Monsters" will not only feature Japan's most popular movie star, but also Mothra, Rodan, and King Ghidorah as well, characters who until now had never appeared in comic books on this side of the Pacific.
Look for this new title on comic book store shelves at the end of March!
See Also: The 100 Greatest Monsters From Movies And Television #10 - #1 / Godzilla Stomp Card Game / Gareth Edwards Talks About GODZILLA To The Press / Is There Going To Be A New "Japanese" Godzilla Movie In 2012? / Reflections On The Hiring Of Gareth Edwards As The Director of Godzilla / Gareth Edwards To Direct Legendary's Godzilla / More Info On GODZILLA MONSTER WORLD From IDW / Godzilla vs The Gryphon - Exclusive Art From Todd Tennant / Godzilla - 13-Inch Plush - Doll / Chinese Entertainment Co. Buys Share In Legendary Pictures / Godzilla Goes Prime-Time! - Godzilla vs Megalon On NBC In 1977 / Putting Legendary Pictures Godzilla 3D (2012) Into Perspective (Part 2) / Godzilla 2012: Brian Rogers On Legendary Pictures Film Plans / GODZILLA 2012 Producer Brian Rogers To Speak At 3D ENTERTAINMENT SUMMIT / It's GODZILLA Vs TUFFZILLA In Court / New Legendary Pictures GODZILLA Design To Be Revealed At Comic Con! / Arkansas Family Builds Ultimate GODZILLA Suit / Tim Burton On For MONSTERPOCALYPSE - Still In Line For GODZILLA? - More Film Details! / A Reason To Be Optimistic About Godzilla 3D (2012)? / Hot Off The Press! Page 77 Of Todd Tennant's "Godzilla 1994" Online Comic / Godzilla, Anguirus, And The Case Of The Missing Monster Suits / Godzilla 3-D, Godzilla 2012, Rumors And Misinformation Abound / What The Fans Want To See In An American Godzilla / Godzilla 2012 - Legendary Pictures/Warner Bros (Fan Group) / It's Official! A New Godzilla Movie Is Coming In 2012! / Get Ready With Your Finger Missiles And Robot Punch! The Shogun Warriors Are Coming To The Big Screen! / Japanese Uber Geekdome - Godzilla Related Cosplay & The Return Of The Life-Sized Gundam / "Godzilla 1985": 25th Anniversary / All Monsters Attack (aka Godzilla's Revenge)(1969)(Toho) / A Godzilla Plush Doll For All You Little Monsters / Run For Your Life! It's Godzilla!!...No...Wait It's A Crustacean
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