The main characters in the commercial, human and otherwise, are obvious spoofs of characters from Tsuburaya's long running "Ultraman" TV series. The giant super heroes adversary in the spot is a fire-breathing monster, who loosely looks like "Godzilla" (remember Toho has been going law suite crazy as of late), with Japanese writing on it's torso that translates as “smelly”.
I don't know if using a giant monster themed add would make me want to buy a charcoal air freshener for my fridge or not, but it is good for a laugh or two.
See Also: Japan's Greatest Hero, "Ultraman", Coming Soon To An Electrical Box Near You! / It's 'Voltron', 'Ultraman' and 'The Power Rangers' Thrown In A Blender For 5432 Film's "Megabot" / It's An Ultra Galaxy Legend Trailer Double Feature / The Ancient Dogoo Girl - Can A Hot Girl With Big Boobs Replace Ultraman? / It's Spider-Man, Iron Man And The Hulk Vs The Decepticons in 'Transformers 3: The War of the Earth' / Is Ultraman Based On A Chinese Solar Diety? / Ultraman: The Next (2005)(Tsuburaya) / The First Trailer From Koichi Sakamoto‘s Mega Monster Battle: Ultra Galaxy Legends - The Movie / Mill Creek Entertainment To Release The Complete Ultraman Series On DVD / Hey Kids! It's Ultraman......Sorta / Behind The Scenes Photos From Norman England's It's All Good / Mothra X MechaGodzilla: Revenge Of The Black Hole Aliens / You Really Haven't Lived Until You Have Seen The Japanese Spider-Man TV Show / DEX Wins The Thai Rights To Ultraman Max And Ultraman Mebius / Pusan International Film Festival Focuses On Asian Super Heroes / Ultraman To Appear At This Years Japanese Film Festival In Kuala Lumpur / Ultraman Showcase 2008 - Ultraman Comes To Malaysia / Ultraman Cosmos vs. Ultraman Justice: The Final Battle (2003) / Hitomi Muto Talks About Her Grandfather Eiji Tsuburaya / Ultraman: Towards the Future (1990) / Ultraman Becomes A Permanent Resident Of The Fukushima Airport / Courts Rule That Sompote Saengduenchai Did Not Co-Create Ultraman
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