Legendary Signs Godzilla Movie Tie-In Licensees

by Armand Vaquer

It appears the "hottest" news on the 2014 Legendary Pictures Godzilla movie is that licensees have been signed up for movie tie-in products. According to Licensing.biz:
Warner Bros. Consumer Products (WBCP) has signed master toy partner Bandai America Incorporated for 2014 movie Godzilla. 
Bandai will release action figures and play-sets inspired by the film from Warner Bros. Pictures and Legendary Pictures, which hits cinemas on May 16th next year. 
Additional licensees include NECA with gifts and novelties; Jakks Pacific with large scale figures; Bioworld with on-trend apparel; and Sideshow Collectibles with authentic statues. 
Hopefully, this time the U.S.-produced Godzilla will be a critical (especially with the fans) and financial success and the licensees aren't left "holding the bag" of unsold merchandise like the last time (i.e., with the Sony/Tri-Star disaster of 1998).  If they stray too much away from the look and actions of the Japanese Godzilla, there will likely be a repeat of the 1998 experience.

For this to work, Godzilla has to look and act like Godzilla, besides having a good script.

To read more, go here.


  1. They have to put his eyes up front for more personality. Not on the side of his head.

  2. They also have to have good actors, a coherent plot, believable daikaiju opponents, and a realistic (for Godzilla) origin story.


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