Written By: Ken Hulsey
Source: Courthouse News Service
Over the past couple of years the Japanese movie studio, Toho, has been more than willing to slap a lawsuit on anyone who creates anything that looks remotely like their iconic monster, "Godzilla".
In 2008 the Japanese movie company sued Subway (the fast-food sandwich franchise .... not the underground rail system) for putting a giant dinosaur, and a Japanese girl, in one of their commercials. Then in 2009 the studio went after Comcast Cable for putting a giant monster, who honestly looked a lot like "Godzilla", in one of their adds.
Now the target of Toho's monstrous lawyers is "Tuffzilla" a toy for dogs manufactured by VIP Products.
Now, I'm no lawyer, but it looks like Toho may have something to bitch about this time. As you can see from the photo provided, good old "Tuff-Z" looks a lot like "Big G". But is it enough of a likeness for such a lawsuit? As can be expected Toho says "Yes" and they intend on seeking damages and blocking VIP from selling the toy.
Honestly, it's not as much the look of the toy that has Toho all worked up, it's the verbiage in the company's advertising that has added fuel to this fire.
Here is an example:
TuffZilla - For decades the legendary Tuffzilla has ravaged villages, towns and cities alike. This unstoppable force was known worldwide. No one has been able to tame this terrible beast, until now... See who will win the epic battle between man’s best friend and one of man’s most feared enemies.
Ummm ....... well that sounds like a description of "Godzilla" alright.
In the end Toho will probably make VIP change the name of the toy and reword the adds, which just goes to prove that if you make anything that resembles "Godzilla" in any way, you had better talk to Toho's lawyers before you try and sell it.
See Also: New Legendary Pictures GODZILLA Design To Be Revealed At Comic Con! / Arkansas Family Builds Ultimate GODZILLA Suit / Tim Burton On For MONSTERPOCALYPSE - Still In Line For GODZILLA? - More Film Details! / A Reason To Be Optimistic About Godzilla 3D (2012)? / Hot Off The Press! Page 77 Of Todd Tennant's "Godzilla 1994" Online Comic / Godzilla, Anguirus, And The Case Of The Missing Monster Suits / Godzilla 3-D, Godzilla 2012, Rumors And Misinformation Abound / What The Fans Want To See In An American Godzilla / Godzilla 2012 - Legendary Pictures/Warner Bros (Fan Group) / It's Official! A New Godzilla Movie Is Coming In 2012! / Get Ready With Your Finger Missiles And Robot Punch! The Shogun Warriors Are Coming To The Big Screen! / Japanese Uber Geekdome - Godzilla Related Cosplay & The Return Of The Life-Sized Gundam / "Godzilla 1985": 25th Anniversary / All Monsters Attack (aka Godzilla's Revenge)(1969)(Toho) / A Godzilla Plush Doll For All You Little Monsters / Run For Your Life! It's Godzilla!!...No...Wait It's A Crustacean / Putting Legendary Pictures Godzilla Into Perspective / Legendary Pictures Announces New Godzilla Movie! / Roland Emmerich Proud Of Godzilla, Not Making Sequel / Toho Tells Comcast, "Didn't You Learn From Subway? You Can't Use Godzilla To Sell Cable TV!" / Peter H. Brothers' Ishiro Honda Bio To Be Published / G-FAN No. 88 Summary / Schedule Conflict Knocks Out Godzilla Film Fest / G-FEST XVI News / Preserving Godzilla And The Blu-Ray Announcement / Godzilla 3D - Opinions Swirling Swirling Swirling / Godzilla 3D Begins Pre-Production For 2011 Release / A Pin-up Girl Riding Godzilla - Now This Is Art! / Godzilla & The Monsters Of Mass Destruction Trailer / Steve Bissette Creates Special Artwork For New Hampshire Screening Of King Kong vs Godzilla / G-FAN #87 Summary / Ishiro Honda Bio Being Negotiated
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